Women’s Gaelic Football is an amateur sport. It’s premier competition takes place on a county versus county basis. Players play for the place of their birth. Lidl’s sponsorship has been a driving force behind the increased popularity of women’s Gaelic Football in the last 3 years. For this campaign they re-created the team jersey, using products exclusively available in Lidl, for every county, big and small. It was a labour of love. These 7 jerseys are just a sample of the 26 that proved just how serious Lidl are about their commitment to women’s Gaelic football.
This professional campaign titled 'Serious Support for Tipperary, Serious Support for Sligo,...' was published in Ireland in August, 2018. It was created for the brand: Lidl, by ad agency: BBDO. This OOH Outdoor medium campaign is related to the Retail Services industry and contains 7 media assets. It was submitted over 5 years ago.
Advertising Agency: BBDO Dublin, Ireland
Creative Director: Dylan Cotter
Art Director: Niamh Fahey
Copywriter: Des Kavanagh
Photographer: Trevor Hart
Agency Producer: Georgia Stevenson
Retouching: Dona Gorska
Production Styling: Eleanor Harper
Food Styling: Elayna Rudolphy