Serious Fun

For Hispanics, fun isn’t optional, it’s essential. That’s the spirit behind the all-new 2026 Toyota RAV4, an SUV built to turn even the most serious moments into something unforgettable. With bold style that says here we are and performance that responds the second you hit the pedal, it’s ready for every plan, every playlist, and every adventure.
In the 30-second spot, “Serious Fun,” created by Conill, we see how the RAV4 gives everyday situations a playful twist. From friends heading out on a rafting trip - banana boat strapped confidently to the roof - to two young Latinas pulling up to what seems like the wrong party… or is it? Each moment proves that every turn has a fun twist. Because with the all-new RAV4, performance handles the serious, so drivers can focus on the fun.

The spot is also available in a 15-second version, along with a 45-second version available for viewing on www.toyota.com/espanol. Other 15-second spots include “Labyrinth”, “Newlyweds”, and “Weekend”.

“As a RAV4 driver myself, I know the joy a great ride brings and that feeling drove this campaign,” shared Veronica Elizondo, chief creative officer at Conill. “We set out to reflect how Latinos turn even the simplest moments into something fun and full of energy. With the all-new RAV4, those moments don’t just stay the simple, they come alive. Every drive becomes a chance to add a little more excitement, a little more adventure, and a whole lot more personality.”