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NSFW Warning

This page may contain elements which are considered Not Safe For Work.

Fuck Cancer

Serious Foreplay

Agency: The Variable

Serious Foreplay

Serious Foreplay

Kamole Sutra Card

Kamole Sutra Card

Kamole Sutra Card

Kamole Sutra Card

Description

Fuck Cancer, the nonprofit organization dedicated to advancing health equity through early detection and prevention programs, has partnered with independent agency The Variable to launch a skin cancer awareness campaign, “Serious Foreplay,” encouraging couples to engage in mutual skin scans while already naked, just in time for Valentine's Day. Two national spots running across social and digital drive viewers to Fuck Cancer's website for "just the tips" on melanoma skin scans, and to receive a free deck of
Kamole Sutra Cards offering suggestions sexual positions perfectly primed for skin cancer detection.

This NSFW professional campaign titled 'Serious Foreplay' was published on February 06, 2024. It was created for the brand: Fuck Cancer, by ad agency: The Variable. This Content, Digital, and Film media campaign is related to the Education and Health industries and contains 6 media assets. It was submitted 2 months ago.

Credits

Client: Fuck Cancer
Agency: The Variable

Girard-Perregaux

ADVERTISING

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