ADVERTISING

Mercedes

Sensuality & Sense

Agency: Jung von Matt

Description

URL: http://www.mercedes-benz.com/cls
For the new CLS web special, author Joey Goebel wrote an interactive, personalizable shortstory. The Berlin-based illustrator-duo Drushba Pankow created the visual setting. Over 400 preparatory drawings by the illustration-duo Drushba Pankow, over 300 hours of coloration with paint and brushes, over 100 gigabyte high-resolution scans, over 40 hand-illustrated pagestates digitally dissected into 200 layers and individually animated by hand unify this web special.

This professional campaign titled 'Sensuality & Sense' was published in Germany in November, 2010. It was created for the brand: Mercedes, by ad agency: Jung von Matt. This Digital medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 13 years ago.

Credits

Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Creative Directors: Thimoteus Wagner, Fabian Frese
Conception / Creative: Robert Ehlers
Art Director: Simon Hiebl
Copywriters: Luca Rescheleit, Niklas Schachtebek
Illustrators: Alexandra Kardinar, Volker Schlecht / Drushba Pankow

ADVERTISING

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