Seize the Midday
The latest Florida Lottery campaign for the Fantasy 5 game from its agency of record, PPK.
The campaign, which launched today, highlights the new 1:05 p.m. draw time for the Fantasy 5 game, which has historically had its drawings at 11 p.m. With the new midday drawing, PPK developed this fun spot featuring a humanoid Racoon character who is 'staying up' to "Seize the Midday" with the additional drawing time and discovers all of the cool things that happen during the day – like brunch!
This professional campaign titled 'Seize the Midday' was published in United States in March, 2023. It was created for the brand: Florida Lottery, by ad agency: PPK. This Integrated medium campaign contains 1 media asset. It was submitted 2 months ago.
CEO: Tom Kenney
President: Garrett Garcia
Executive Creative Director: Paul Prato
Creative Director/Writer: Nick McMurdy
Creative Director/Art Director: Christy Beegle
Associate Creative Director/Writer: Ivan Gonzalez
Jr. Writer: Meg Chamlee
Art Director: Carmen Masterson
Producer: Christine Allen
Editor: Joe Guerra
Visual Effects: Jason McTeague
Sound Engineer: Roger Hughes
Group Account Director: Joanne Martin
Account Director: Tara Willette
Account Executive: Drake Goebelbecker