Florida Lottery

Most Xtreme

Agency: PPK


Florida Lottery’s latest campaign “Most Xtreme,” the second iteration of its X THE CASH Family of Scratch-Offs Bonus Play, offering Floridians THE MOST XTREME ways to win and multiply their winnings.

Created by longtime agency of record, PPK – the campaign’s video spot humorously follows two scenarios in which the featured characters get XTREME abilities and their breath literally taken away to highlight the new level of action that comes with the game’s exciting multiplying feature, where players can win up to 500 times the prize of the amount shown. The thrilling and extreme theme shines through each of the elements of the campaign, which launched yesterday, January 15, and will run for 10 weeks across Broadcast TV, Online Video/Preroll, POS display, Display, DOOH, and Social Media.

The campaign also features a 'radio stunt man' in a fun radio spot that further promotes the new X THE CASH Scratch-Offs Bonus Play feature.

This professional campaign titled 'Most Xtreme' was published in United States in January, 2024. It was created for the brand: Florida Lottery, by ad agency: PPK. This Integrated medium campaign is related to the Gambling industry and contains 3 media assets. It was submitted 3 months ago.


CEO: Tom Kenney
President: Garrett Garcia
Executive Creative Director: Paul Prato
Creative Director/Writer: Nick McMurdy
Creative Director/Art Director: Christy Beegle
Creative Director/Writer: Ivan Gonzalez
Writer: Meg Chamlee
Art Director: Carmen Masterson
Producer: Christine Allen
Line Producer: Rob Perkins
Director of Post Production: Joe Guerra
Lead Animator: Jason McTeague
Director of Audio Production: Roger Hughes
Group Account Director: Joanne Martin
Account Executive: Drake Goebelbecker
Account Executive: Cecil Robinson


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