ADVERTISING

Amazon Kindle

SeeSpectrum

School: Miami Ad School

Description

How can we assist parents with Autistic children during the stage they need it most: diagnosis?
We created SeeSpectrum, an Amazon Fire Kids’ add-on that uses eye-tracking technology to detect Autism Spectrum Disorder in children users. Autistic children focus more on non-social images, such as geometric shapes and inanimate objects,rather than social images of human faces. So, when a child plays on the tablet, SeeSpectrum uses the front camera to track the amount of time the child focuses on non-social images in the videos, games and books provided with the“Freetime” service. Since there’s many activities to play with on the tablet, SeeSpectrum can collect enough observations to determine not only if the child has Autism, but also exactly where the childlies on the Autism Spectrum.

This student campaign titled 'SeeSpectrum' was published in United States in June, 2017. It was created for the brands: Amazon and Kindle, by ad school: Miami Ad School. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted almost 6 years ago.

Credits

Advertising Agency: Miami Ad School, San Francisco, USA
Tutor: Manolo Garcia
Art Directors: Vrasidas Golemis, Andrea Erali
Copywriter: Ryan Sparrow

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