The Weather Channel needed to re-invigorate their core audience with innovative brand content as there was a huge drop in app usage. The video campaign “Seek Your Weather” featured sponge wearing thunderstorm seekers, traditionally clad golfers playing golf cart polo in the rain and men searing meat on overheated car hoods.
This professional campaign titled 'Seek Your Weather' was published in United States in March, 2019. It was created for the brand: The Weather Channel, by ad agency: Crosscut. This Film medium campaign is related to the Media and Professional Services industries and contains 3 media assets. It was submitted about 3 years ago by Executive Creative Director: Mike Goldberg of Crosscut.
Advertising Agency: Crosscut, San Francisco, United States of America
Director: Mike Goldberg
Writer: Mike Goldberg
Cinematographer: Josh Halverson
Art Director: Michael Marten
Camera Cinematographer: Ryan Bingham
Art Director: Diana Nunez