Dancing duo Stephen “tWitch” Boss (Ellen) and Allison Holker (So You Think You Can Dance) meet their dexterous doubles in the latest musical ad campaign for their DSG x Twitch + Allison Collection out of creative agency Where Eagles Dare. The ad was produced by Identity and directed by Alan Ferguson. In the spot, dance rehearsal gets a boost when their talented reflections start calling the shots, launching a stylish dance battle.

This professional campaign titled 'Seeing Double' was published in United States in July, 2022. It was created for the brand: Dick’s Sporting Goods, by ad agency: Where Eagles Dare. This Film and Integrated media campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 1 year ago.


Client: Dick’s Sporting Goods
CMO: Ed Plummer
Director, Category Marketing: Jason Kline
Sr. Manager Brand Creative: Todd Moline
Brand Manager: Alexandra Camardo

Agency: Where Eagles Dare
Founder + Executive Creative Director: Brian Franks
Creative Director: Zam Cadden

Production Company: Identity
Executive Producer: Alana Hearn
Director: Alan Ferguson
Producer: Alex P Willson
Producer: Nandi George

Editor: Deji LaRay
Additional Editing: Russell Santos
Assistant Editor: Sakhe Jele
Colorist: David Torcivia

VFX: Straynge Creative
VFX Supervisor: Andres Jaramillo
VFX Producer: Edgar Romero


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