Most coasters protect tables, these ones protect the whole planet. For Molson Canadian's Red Leaf Project, we created beer coasters infused with tree seeds. When planted, the coasters grow into black spruce trees. This year, the coasters will help create 1,000,000 new trees across Canada.
This professional campaign titled 'Seed Coaster' was published in Canada in June, 2012. It was created for the brand: Molson Dry, by ad agency: Rethink. This Direct medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 10 years ago.
Advertising Agency: Rethink, Vancouver/Toronto, Canada
Creative Directors: Aaron Starkman, Chris Staples, Dré Labre
Art Director: Irene Pau
Copywriter: Mike Dubrick
Producer: Narine Artinian
Studio Artist: Michelle Kennedy
Account Manager: Leora Katz