Description
Insight: The dark makes people imagine the worst.
Big Idea: See it for what it is.
Execution Idea: The light from the Ring camera shows that things that look scary in the shadows are actually mundane/normal things.
This student campaign titled 'See It For What It Is' was published in United States in May, 2026. It was created for the brand: Ring, by ad school: S.I. Newhouse School of Public Communications. This Experiential and OOH Outdoor media campaign contains 4 media assets. It was submitted about 13 hours ago.
Credits
S.I. Newhouse School of Public Communications
Art Director & Copywriter: Gabriel Smithdahl
Creative Director: Stephen Lundberg
