Description
Brand: Colgate Optic White
Insight: Brighter signals better; as things become brighter, they feel more positive and reassuring.
Big idea: Highlight familiar high-pressure professions with a progression of positivity; each line becomes more reassuring as the text shifts from yellow to bright white, mirroring the shades of a whitening smile.
Execution: 3 print ads
This student campaign titled 'Brighter Days Ahead' was published in United States in March, 2026. It was created for the brand: Colgate, by ad school: S.I. Newhouse School of Public Communications. This Print medium campaign is related to the Beauty, Health, and Household Products industries and contains 3 media assets. It was submitted about 12 hours ago by Cody Rathgeber.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Cody Rathgeber
Copywriter: Cody Rathgeber
Instructor: Stephen Lundberg
