Description
Video game addiction has been recognized as "Gaming Disorder" by the WHO, leading to severe medical emergencies and deaths from unhealthy gaming marathons. To shift NVIDIA from an addiction enabler to a health guardian, we created "Second Player": an AI-powered safety feature integrated directly into their graphics card software. The AI detects the player's erratic or absent movement as a crisis signal and takes control of their avatar to alert teammates and, if necessary, execute a real-world emergency call. This transforms high-performance hardware into a life-saving tool.
This student campaign titled 'Second Player' was published in Mexico in June, 2025. It was created for the brand: NVIDIA, by ad school: Miami Ad School Mexico. This Content, Digital, and Experiential media campaign is related to the Electronics, Technology, Gaming, and Health industries and contains 4 media assets. It was submitted 2 days ago.
Credits
Advertising Agency (School): Miami Ad School Mexico
Brand: NVIDIA
Art Director: Wilmer Gómez
Copywriter: Gustavo Yañez
