Description
Zurich Brockenhaus is Switzerland’s largest second-hand store. Despite the popularity of vintage shops, visitor numbers were down. But: How to compete with new products when you have second-hand items and a small budget? We created a cultural event at the Brockenhaus: an audio tour entitled Stories only second-hand goods can tell. Thus, we made second-hand items unique, and opened up all channels for cultural communication: Swiss TV made the Brockenhaus a national event.
This professional campaign titled 'Second hand stories' was published in Switzerland in November, 2012. It was created for the brand: Zürcher Brockenhaus, by ad agency: BBDO. This Ambient medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted almost 12 years ago.
Credits
Advertising Agency: Wirz/BBDO, Zurich, Switzerland
Executive Creative Director: Philipp Skrabal
Creative Director: Hanspeter Schweizer
Art Director: Raul Serrat
Copywriter: Andi Portmann
Graphic designer: Cornelia Eiwanger
Designer: Keira Rathbone
Image editing: Rino Frei
