Toronto FC

Season Ticket Package 2017


After a historic season, TFC made its way to the 2016 MLS cup finals and suffered a heartbreaking loss in Penalty Kicks. Instead of Ignoring our heartbreak, we reminded our fans of the unfinished business we had, and that it would take more than the 11 players on the pitch to settle the score. Our visual approach was to be raw. We focused on the supporters, the March To The Match, the players on the pitch and the city itself. Imagery, illustrations and typography were deliberately dark in tone to tap into the intense emotions we all felt. Our Scarf was purposefully simple and an everyday symbol of our Team.

This professional campaign titled 'Season Ticket Package 2017' was published in Canada in March, 2017. It was created for the brand: Toronto FC, . This Design medium campaign is related to the Sports industry and contains 10 media assets. It was submitted over 3 years ago.


Creative Director: Kevin Mones
Art Director: Louis Cohen
Designer: Anthony Ruggiero
Production Artist: Mike Kavouris
Copywriter: Andrew Tihal
Production Manager: Eric Sguigna
Account Executive: Maddison Roberts
Photography: SoTeeOh
Photography (Game Action): Paul Giamou
Illustration: Pete Sharp
Printer (Tickets): Tamara Luck
Printer (Packaging): Shawn Irvine
Sr. Director, Content & Creative: Marketing: Rebecca Ross
Sr. Director, Media and Creative Production: Caroline Wright
Sr. Director, Marketing: Jerry Ferguson
VP, Marketing: Shannon Hosford

Coca-Cola Zero


iStock Essentials

Toronto Skyline at twilight

Artist: mdmworks

iStock Signature

Downtown Toronto Canada Skyline

Artist: benedek

iStock Signature

Aerial view of Residential Distr...

Artist: jimfeng

iStock Essentials

Toronto Skyline with purple ligh...

Artist: diegograndi

iStock Essentials

Nathan Phillips Square and City ...

Artist: AndresGarciaM

iStock Signature

Toronto downtown square in finan...

Artist: LeoPatrizi

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