Score4Rights is an international campaign launched during Olympic Games in Beijing 2022 to address China’s human rights violations. The campaign used Olympics as a channel to raise awareness and show solidarity with the victims of rights violations. It invited athletes and activists to raise a symbolic salute making a C-shape representing hope and change for the good of humanity. The campaign initiated a peaceful conversation about China’s take on human rights.
The campaign successfully got trending on Twitter and it was covered by different trustful media channels. The Guardian, CBC News, de Volkskrant, and VOA Chinese featured the Score4Rights campaign and shed a spotlight on its message.
This professional campaign titled 'Score4Rights' was published in China, Turkey, and United Kingdom in February, 2022. It was created for the brand: Score4Rights, by ad agency: Griffin Art House. This Content, Design, and Film media campaign is related to the Media and Sports industries and contains 4 media assets. It was submitted over 1 year ago.
Production Company: Griffin Art House
Executive producer: Omar Sakr
Director: Ibrahim Jad
Starring: Yasser Hameed / Aicha Abdelrahman
Assistant Director: Ammar Gallab
DOP: Arda Uzmez
Art Director: Omar Hameed
Production Manager: Osama Saad
Digital Marketing: Areej Ebaid / Seda Balatekin
Key Grip: hgset&grip
Gaffer: Rota Isik
Making: Danny Agha
Editor & Colorist: Mohamed Jad
GFX: Ahmed Ibrahim