Building on the popularity of its sizzling-hot scorched video, DDB Canada extended the launch of Subaru’s new purebred sports coupe, the BRZ, this past weekend, August 25/26. DDB PR took to the streets of downtown Toronto to bring the agency’s ‘scorched’ creative to life with a month-long ambient installation guaranteed to turn heads. I wanted to share the attached zip file with you to showcase the photos from the campaign, which will be live until September 16.
This professional campaign titled 'Scorched' was published in Canada in August, 2012. It was created for the brand: Subaru, by ad agency: DDB. This Ambient medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 11 years ago.
Advertising Agency: DDB, Toronto, Canada
Creative Directors: Denise Rossetto, Todd Mackie
Associate Creative Directors: Paul Riss, Adam Bailey
Art Director: Jake Bundock
Photographer: Chris Robinson
PR Managing Director: Martine Levy
PR Manager: James Loftus
Senior Consultant: Greg Vallentin