Description
3.4 million Filipinos suffer from scoliosis. Most don’t detect it until their spine is too curved and expensive to correct.
Early detection is crucial. To aid this, Scoliosis Philippines launched Scoliosis #StripesFitCheck, an awareness campaign that uses striped shirts to spot subtle body misalignments—potential signs of scoliosis.
The striped shirt functions like an on-body postural grid, a tool orthopedic spine doctors use to assess patients if their back, shoulders, hips and ribs are level. With the striped shirt as a tool, Filipinos can check themselves for any indication that they might need to seek official medical diagnosis.
The campaign started when Miss Universe 2018 did the #StripesFitCheck, revealing her scoliosis for the first time.
Mcdonald’s striped icon, Hamburglar, joined the cause. Thousands of Filipinos took their lead and followed suit. The national government showed support by initiating a National Stripes Day, encouraging medical practitioners nationwide to join the cause.
This professional campaign titled 'Scoliosis #StripesFitCheck' was published in Philippines in June, 2024. It was created for the brand: Scoliosis Philippines, by ad agency: MullenLowe TREYNA. This Content, Digital, and Static Images media campaign is related to the Health and Public Interest industries and contains 2 media assets. It was submitted 6 months ago.
Credits
Agency: Mullenlowe TREYNA
Chairman & CEO: Mike Trillana
Creative Chair: Leigh Reyes
Chief Creative Officer: Abi Aquino
Chief Strategy Officer: Viboy Palillo
Executive Creative Director: Roman Carlo Olivarez
Creative Director: Gabie Osorio
Associate Creative Director: Paulo Dela Rosa
Senior Art Director: Evan Carlo Matutina
Copywriter: Hannah Ching
Chief Operations Officer: Melissa Jimenez
Deputy Client Services Director: Tiffany Barcelona
Account Director: Stephanie Velasco
Senior Account Manager: Angel Acance
Senior Account Manager: Sarah Dizon
Account Manager: Monique Diego
Account Manager: Amanda Joson
Account Manager: Renee Lorenzana
Account Manager: Maria La Madrid
PR Managing Director: Tricia Kiocho
PR Head of Accounts: Gerald Lim
PR Account Director: Issa Faminial
PR Junior Account Manager: Ica Quisel
Media Relations Head: Iris Del Fierro
Media Relations Manager: Natalia Tupaz
PR Head of Content: Erwin de Leon
Content Writer: Sara Siguion-Reyna
Executive Producer: Punch Pineda
Multimedia Producer: Kim Timan
Multimedia Producer : Jeni Domondon
Senior Multimedia Artist: JL Marfori
Multimedia Artist: Kara Calamba
Multimedia Artist: Jann Madariaga
Performance Marketing Director: Frank Richard Francisco
Senior Digital Media Planner and Buyer: Darlene Basilio
Content and Platforms Director: Celine Tila
Content and Platforms Manager: Charles Angelo Belen
Senior Digital Media & SEO Specialist: Tristan Escoto
