Tailored or Lao Luo, your choice!
Description
Background:
Lao Luo is a men's fashion designer who has risen to prominence in the Chinese men's shirt market with his eponymous brand.
Lao Luo's standout feature is its creation of 26 different patterns for a single basic design. The selling point is that, regardless of body shape, everyone can find the perfect-fitting shirt." It's this almost tailor-made style that has allowed it to successfully penetrate the Chinese market, making it a highly sought-after fashion brand among urban young professionals.
“Tailored or Lao Luo, your choice!” has been the brand's longstanding slogan, resonating strongly with consumers.
Idea:
Legendary Craftsmanship of Lao Luo
In keeping with this spirit, we utilize some tailoring tools as creative symbols. Additionally, using a negative space style cleverly conveys the shirt's simplicity and fashion.
This professional campaign titled 'Legendary Craftsmanship of Lao Luo' was published in China in January, 2024. It was created for the brand: Lao Luo, by ad agency: Banana Balloon. This Design, OOH Outdoor, and Print media campaign is related to the Fashion industry and contains 3 media assets. It was submitted 3 months ago by Head of creative: Akae Wang of Banana Balloon .
Credits
Credit
ECD & copywriterAkae Wang
CD & copywriterZita Zhu
Art Director/Auzsa Huang
Art Director/Ken Lin
Illustration/ Auzsa Huang
Project Manager/Julia Bian
GM/Tammy Sheu
