Description
The campaign aims to showcase the brand’s dedication to scientific research by highlighting its ownership by a foundation. The Carl ZEISS Foundation, which owns ZEISS, is committed to promoting science. In this new film, ZEISS emphasizes that purchasing ZEISS eyeglass lenses is symbolically “thanked” by a statue representing science. This allegory illustrates that choosing ZEISS lenses goes beyond purchasing eyeglass lenses; it signifies a commitment to supporting scientific research.
This professional campaign titled 'Science will thank you' was published in France in November, 2024. It was created for the brand: Zeiss, by ad agencies: Dentsu Creative France and iProspect. This Digital and Film media campaign is related to the Health and Personal Accessories industries and contains 1 media asset. It was submitted 12 days ago by Dentsu Creative France.
Credits
Creative Agency: Dentsu Creative France
CEO: Nathaël Duboc
Chief Creative Officer: Sébastien Zanini
Art Director: Julien Milan
Copywriter: Damien Liot
Associate General Manager: Amélie Ozouf
Chief Strategy Officer and DGA: Alexandra Servant
Strategic Planner: Samuel Pain
Media Strategies Director: Pascale Deneuter
Head of Social & Cultural Behavior: Bruno Laporte
Consulting Director: Anne-Laure Ollier
Project Manager: Mathilde Roux
TV Production: Morgane Richer
Media Agency: iProspect
Associate Director: Eloïse Pinero
Associate Director: Olivier CARNE
Client Director: Laurent Chatoux
Senior Media Consultant: Maxence Protano
Project Manager: Sonia Fadel
Production and Direction:
Director: Jérôme Langlade
Production: Solab
Producer: Evan Djenki
DOP: Julien Meurice
Production Director: Yannick Roux
Editor: Dorian Le Dastumer
Colorist: Arthur Paux
Post-production: Digital District
Post-producer: Emeline Labat
VFX Post-producer: François Schmidt
VFX Shoot Supervisor: Pierre Pilard
Sound: O’Bahamas
