Pind ya Daan

The campaign focuses on making audiance aware about facts organ donation in Indian society. India is among those countries with lowest awareness about organ donation. there is a fact that every day 20 people die waiting fo organ transplant in india. as per my research the main reason behind this is because misconceptions in indian society due to religious beliefs. so to overcome this problem and convience audiance in striking way is to design a visual that connects to the core of religious beliefs. One of such ritual in Hindu religion is 'Pind Daan'. It is a ritual done to ensure peace to soul of our loved ones after their death, same way organ donation should also be considered as a ritual among indian people that gives peace to soul of dead person after death, hence the headline f? that matches with visual as well as strikes the core of religious beliefs of audiance