А Scary Thing

Agency: the Smarts

Post Copy: On Halloween, we take out the costumes. Well, some don't stop wearing them all year round. Like EKEDALEN, which is the scary thing – terribly comfortable, terribly durable and terribly elegant… when not disguised as a wardrobe. We've heard that some kids have even seen him walking alone in the dark, but that's (most likely) fiction. Happy Halloween and don't forget to banish the monsters from the house today - we've got super wardrobes for that.


In a captivating collaboration with IKEA on Halloween, we dared to blur the lines between simplicity and chaos. Behold the magic of an ordinary chair, disguised as a… wardrobe.

This professional campaign titled 'А Scary Thing' was published in Bulgaria in October, 2023. It was created for the brand: IKEA, by ad agency: the Smarts. This Content and Digital media campaign is related to the Retail Services industry and contains 1 media asset. It was submitted 6 months ago by Иьадявьэ.


Advertising agency: The Smarts


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