It's a fountain!

Agencies: And Action Banda


It's a fountain [Ukrainian slang stands for something super cool], and action created ads for comfy, 99% of which were generated by AI.

AI allowed the company to stand out visually in the market and optimize the team's time.

In the story, the characters in the videos list the advantages of Comfy, such as the availability of all possible gadgets and delivery for 1 hryvnia, saying that it is a fountain.

The idea for the advertising campaign for Comfy was developed by banda agency, and the visual solution was created by a video content agency and action.

"Banda agency wanted to create an animated video in a realism style. Drawing such a thing is a very long and somewhat boring process. So we decided to save the team's efforts and generate images using artificial intelligence," says Ivan Ishchenko, creative lead of the and action team.

All illustrations in the video were created using artificial intelligence. Each of them was based on an appropriate reference. For example, to make the mermaid statue, the team used lifelike Renaissance statues.

All the animation was done manually.

The result was two videos: one about the assortment at Comfy and one about delivery.

This professional campaign titled 'It's a fountain!' was published in Ukraine in October, 2023. It was created for the brand: Comfy, by ad agencies: And Action and Banda. This Digital medium campaign is related to the Retail Services industry and contains 2 media assets. It was submitted 6 months ago.


Creative Director: Ivan Ishchenko
Producer: Victoria Suprun
AI Stylization: Ivan Ishchenko
Designer: Sofia Pokorchak
Motion Designer: Bohdan Martovskyi
Sound Designer: Vic Pekun
Voice Artist: Taras Muchychka


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