Description
On the road, there are countless unexpected surprises: unpredictable maneuvers, distractions from others, changing conditions, and above all, those dangers lurking in our blind spots. Against this everyday reality, Subaru—the brand recognized worldwide for its commitment to safety—presents its new campaign, highlighting its advanced driver assistance technology. An intelligent system capable of anticipating, alerting, and protecting, even when we can't see what's happening around us.
This campaign shows, in an emotional and direct way, that the unexpected can happen at any moment… but with Subaru, we're never truly alone.
This professional campaign titled 'Scary Alert' was published in Ecuador in November, 2025. It was created for the brand: Subaru, by ad agency: BBA Ecuador. This Digital and Print media campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted 9 days ago by Copywriter: Abel Ramirez.
Credits
CEO: Bryan Recalde
Creative Directors: Luis Barrera, Raúl Banderas
Art Director: Juan Francisco Torres
Account Director: Juan Pablo Morán
