Scamcophony

Fraudulent calls, suspicious texts, phishing emails, dubious notifications, fake parcel deliveries, fake bank advisors… Scam attempts have multiplied to the point of becoming part of our everyday lives. On their own, each one can seem harmless. But added up over the course of a day, they create a constant background noise made up of distrust, irritation and, at times, real anxiety.
With Orange Cybersecure, its protection solution against fraudulent calls and phishing attempts, Orange chose to approach the subject from a resolutely positive angle: celebrating not the threat itself, but the relief felt once it disappears.
Together with Publicis Conseil, Orange captures this universal reality by turning the accumulation of these digital disruptions into a genuine musical composition. A "Scamcophony", where ringtones, vibrations, alerts and unwanted calls build upon one another into a score that is as catchy as it is overwhelming.

An original way of staging what millions of French people experience today, and a reminder that beyond technical protection, cybersecurity is also a matter of everyday peace of mind.
A film directed by Bradley & Pablo and produced by Wanda, deployed from 11th of October till the 1st of November across TV and VOD/VOL, alongside a social media campaign developed by Razorfish, tackling the subject in a lighter tone to support education and prevention among families.