Say YEZi to PLEZi
Description
PLEZi Nutrition, a Public Benefit Company on a mission to create higher standards for how the U.S. makes and markets food and beverages for kids, has launched a new brand campaign, "Say YEZi to PLEZi" created in partnership with agency of record Terri & Sandy. The integrated campaign supports its first product, PLEZi, a drink for kids that has 75% less sugar than average leading 100% fruit juices, no added sugar, and contains fiber and nutrients like potassium, magnesium, and zinc.
The centerpiece of “Say YEZi to PLEZi,” also the brand’s new tagline, is five 30-second spots that will run across connected TV platforms. The humorous and sometimes surreal spots feature kids (plus a hamster and a classroom skeleton) responding to the unexpected good taste of PLEZi. The initial phase of the campaign will also feature a series of 6-second videos that will run on social media. Like the longer-form spots, the videos strike a playful tone and inform consumers of PLEZi’s benefits like “75% less sugar” and “shockingly great taste.”
This professional campaign titled 'Say YEZi' was published in United States in September, 2023. It was created for the brand: PLEZi Nutrition, by ad agency: Terri & Sandy. This Digital, Film, and Integrated media campaign is related to the Other industry and contains 1 media asset. It was submitted 8 months ago.
Credits
CAMPAIGN: Say YEZi to PLEZi
AGENCY: Terri & Sandy
Co-Founder & Co-CEO: Sandy Greenberg
Co-Founder & Co-CEO: Terri Meyer
Creative Director: Jenna Zink
Associate Creative Director, Copywriting: Jeff Marois
Senior Art Director: Nicole Nalazek
Senior Copywriter: Charlie Higgins
Executive Producer: Katie Harris
Group Account Director: Lauren Rubenstein
Account Executive: Basia Osborne
Sr. Director of Digital Strategy: Bryce Mathias
Head of Strategy: Tracy Chapman
CLIENT: PLEZi
Executive Chairman: Rich Owen
Chief Executive Officer: Leah Dunmore
Chief Marketing Officer: Anup Shah
Chief Innovation Officer: Todd Borgerson
Senior Director of Marketing: Schuyler Blackman
DIRECTOR: Craig Rasmus
LIVE ACTION PRODUCTION: Holiday Films
Executive Producer: Josefina Nadurata
Line Producer: Kyle Welton
Director of Photography: Jordan Oram
Casting: Jigsaw Casting
Recording Studio: Wave Studios
EDITORIAL: Recess Post
Editor: Jay Baker
POST PRODUCER: Tanja Harney
SOUND MIX ENGINEER: Chris Afzal
COLORIST: Zachary Cox
TELECINE: Built By Light
ONLINE: Post Pro
VFX / CGI: Post Pro
