Description
This Valentine's Day, GODIVA — the legendary chocolatier founded in Belgium in 1926 — celebrates a century of love, craftsmanship, and indulgence with the launch of its 2026 Valentine's Day Campaign, that is equal parts playful and heartfelt.
This new campaign, "Say it With GODIVA," offers a fresh perspective on Valentine's Day, embracing love in all its expressions. Every box of GODIVA turns into a bold gesture that indulges in the art of saying it all: to celebrate the quirks, the contrasts, and all the reasons why you choose to love. Each exquisitely crafted chocolate is more than a treat — it's a love note, a wink, a reason to go beyond "I love you."
For the season of love, actress and singer Leighton Meester reprises her portrayal of Lady Godiva, reimagined through a more intimate, romantic lens. She becomes the embodiment of connection itself: a conduit of generosity, warmth, and emotional closeness, reminding us that the most meaningful gestures are rooted in togetherness.
Appearing across GODIVA's social and digital platforms, as well as a show-stopping Times Square billboard, Leighton brings a confident and romantic presence to the brand. Her portrayal reflects GODIVA's signature elegance, reimagined for the season of love and designed to inspire connection, celebration, and heartfelt indulgence.
"I'm so excited to be partnering with GODIVA again, and this time for my favorite season, Valentine's Day," said Leighton Meester. "There's something magical about celebrating love in all its forms, and working with GODIVA lets me bring that playful, indulgent spirit to life. From creating moments to share with someone special, to celebrating self-love, this campaign captures everything I adore about this time of year."
"At GODIVA, we believe love should be celebrated in all its forms — and with joy," said Steve Lesnard, Global President of GODIVA. "This year's campaign captures a playful, modern expression of romance while reminding the world that a moment of indulgence can itself be an act of love. From the very beginning, our founder Pierre Draps and his wife, Eugénie, envisioned GODIVA as more than chocolate — they set out to express an authentic, passionate love in every piece. Today, that legacy lives on through connection, creativity, and a touch of magic in every bite."
Alongside GODIVA's most iconic offerings — including the Gold Collection, Truffles Collection and Masterpiece Collection, the 2026 Valentine's Day Collection brings GODIVA's iconic craftsmanship to life through luxurious, heart-shaped assortments inspired by romance and a timeless love of chocolate.
It can be viewed across OOH (including a Time Sq billboard), digital, social, and influencer.
This professional campaign titled 'Say it With GODIVA' was published in United States in January, 2026. It was created for the brand: Godiva, by ad agency: Lippe Taylor. This Integrated medium campaign is related to the Confectionery, Snacks industry and contains 2 media assets. It was submitted 10 minutes ago.
Credits
Created by Lippe Taylor alongside Jenna Gang, who directed and shot campaign stills.
