Bombay Sapphire

Saw This Made This

Agency: AMV BBDO


BOMBAY SAPPHIRE® has partnered with world-renowned film director and creative visionary Baz Luhrmann to launch its new campaign ‘Saw This, Made This’. With creativity being cited as the second-most in-demand skill in the world[1], and with people involved in creative pursuits proven to be more positive[2], Luhrmann has issued a creative call-to-arms, inviting people to discover the creative inspiration that exists all around them.

In his role as Creative Director of the campaign, Luhrmann said "I truly believe that everyone is inherently creative, no matter who you are, where you come from or what you do. You don't have to be labeled an artist to be considered a creative. If you just give yourself permission to see the world as a gallery of inspiration and reframe how you think about things, you'll unlock a part of yourself you didn't know existed. By partnering with BOMBAY SAPPHIRE, I want to encourage people everywhere to think about how they can turn the ordinary into the extraordinary and share this inspiration to make the world a more creatively nurturing place.”
The campaign invites people to capture and share on social media what they see in the world that creatively inspires them, and what they have subsequently made, using #SawThisMadeThis. Through collaboration with hundreds of artists and creators from a variety of disciplines, the campaign will feature before-and-after ‘Saw This, Made This’ videos and photos, demonstrating how people can reframe the world around them and turn that inspiration into creative expression. The launch aims to encourage everyone – from creative novices to creative leaders - to join the movement and unlock their creative talents.

This professional campaign titled 'Saw This Made This' was published in Bermuda in October, 2022. It was created for the brand: Bombay Sapphire, by ad agency: AMV BBDO. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 12 months ago.


Client: Bacardi
Brand: Bombay Sapphire
Campaign title: Saw This Made This
Client name: Natasha Curtin, Richard Cuthbert, Rhian Croucher and Heather Doughty
Creative Agency: AMV BBDO
CCO: Nicholas Hulley and Nadja Lossgott
Creative Director: Michael Jones and Thomas Hazledine
Creative team: Jack Smedley and George Hackforth-Jones
Social creative team: Mat Scholes, Piet Rossouw, Ant Eagle and Kalle Everland
Design team: Chris Chapman, Simon Dilks and Marion Rossignol
Agency Planning Team: Suzanne Barker and Marina Glavan
Agency Account Team: Alistair Nichols, Jamie Pettigrew and Ella Fanshawe
Agency Producers: Verity Elvin, Meg Everett and Charlotte Igharo
Social manager: Lupe Baeyens
Project Manager: Lucy Farmer
Business Affairs: Michelle Holmes, Cate Killeen
Production Company: MJZ
Film Director: Juan Cabral
Production Co. Producer: Nicola Dempsey
Production Co. Executive Producer: Dickie Jeffares
Editing Company: The Whitehouse Post
Editor: Russell Icke
Post-production Company: Rohtau
Sound studio: 750 MPH
Audio Post-production: Sam Ashwell @ 750MPH
Music Production: Pete Raeburn @ Soundtree
PR agency: Ogilvy PR UK
PR Account Team: Jenny McCoubrey, Helen Doyle and Georgia Dwyer
Media agency: OMD UK
Media planner: Natalie Fernandes and Ella Thornborough


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