St. Patrick’s Day is the pinnacle of herd mentality – everyone goes to the same Irish bars, dresses in the same Irish apparel, and orders the same typical Irish drinks. But Bushmills, the first licensed whiskey distillery in the world, has been making whiskey its own way for over 400 years. This year they set out to remind people there’s a far better option when you don’t follow everyone else.
The first work between Bushmills and their new creative agency, Mekanism, pokes some lighthearted fun at competitors. Bushmills brought a flock of sheep (yes, live sheep who go baaaah!) whose names reflect the usual suspects ordered at the pub, (Jim, Johnnie, Jack) to a New York bar in an effort to encourage consumers to opt for a Bushmills - an original choice from the world's oldest licensed whiskey distillery - this St. Patrick's Day, and forgo what the masses are drinking!
The Forsake Your Namesake campaign includes sweepstakes for people named Jim, Jack or Johnnie (or anything really) to win $10 via venmo for a round of Bushmills by entering at www.foresakeyournamesake.com . This sweepstakes runs through March 19.
This professional campaign titled 'Forsake Your Namesake This St. Patrick's Day' was published in United States in March, 2023. It was created for the brand: Bushmills, by ad agency: Mekanism. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 15 days ago.