Saved by the Box Tops

Box Tops for Education is heading back to Bayside High with the cast of "Saved by the Bell" to celebrate 30 years and nearly $1 billion raised for schools nationwide. General Mills, in partnership with Universal Products & Experiences, is reuniting the iconic cast for Saved by the Box Tops, a feel-good back-to-school campaign inspired by the beloved television series and the everyday impact of Box Tops for Education.

Now real-life parents, Mark-Paul Gosselaar, Tiffani Thiessen, Mario Lopez and Elizabeth Berkley Lauren are back together at Bayside High, this time celebrating how Box Tops for Education has helped support classrooms across the country for the past three decades and encouraging families and community members to get involved.

"Any time the four of us get back together, it feels just as fun as meeting up at our lockers back in the day," said Gosselaar. "Since we're all parents now, getting to celebrate something that helps schools and students across the country makes it that much more meaningful."

Bringing the campaign beyond the halls of Bayside, General Mills will award $10,000 each to 30 schools in need to help fund programs and resources for the upcoming 2026–2027 school year. Families can also join in by earning cash for their schools and scoring free snacks through eligible Box Tops purchases.

"I've always admired Box Tops for Education's mission and its commitment to supporting students," said Elizabeth Berkley Lauren. "Heading back to the hallways to help a new generation of students access meaningful resources for the year ahead makes being part of Saved by the Box Tops even more special."

Since 1996, Box Tops for Education has helped families turn everyday grocery purchases into meaningful funding for their schools, contributing nearly $1 billion along the way. What began as a simple clip-and-send program has evolved into a modern digital platform, making it easier than ever to give back with a quick receipt scan.

"For 30 years, Box Tops for Education has helped schools access critical resources and opportunities to ensure students everywhere are set up for success," said Blake Holman, Senior Director of Brand Building at General Mills. "Reaching this milestone is a chance to celebrate everything Box Tops has helped make possible for schools over the years while reminding families how easy it is to give back with the products already in their carts."

The campaign comes to life through an ad campaign featuring the cast, and retro-inspired packaging on select General Mills products, including Annie's and Cheerios.

"What I love about Box Tops is that it fits into routines families already have like buying snacks, packing lunches and getting ready for the back-to-school season," said Thiessen. "It's nice knowing those everyday habits can also help give back."

Parents can easily earn cash for their schools — and even score free snacks for their families — by scanning receipts from participating products, turning everyday grocery trips into real support.

"I grew up on Cheerios — my family used to call me the 'cereal king,' so now as a parent being able to help families turn their own kids' love of cereal into an opportunity to give back to schools is incredible," said Lopez. "Fusing products I've loved since childhood with a reunion of some of my favorite people, made this experience special."

Fans can learn more about Saved by the Box Tops, explore participating products and download the app at BoxTops4Education.com. Follow along on Box Tops For Education (@btfe) on Instagram for updates and more throughout the back-to-school season.