Jimmy Nelson Foundation

Save Our Sentinels

Agency: Wunderman Thompson


On the occasion of the United Nation’s World Day for Cultural Diversity for Dialogue and Development, Wunderman Thompson India has created and released ‘#SOS Save Our Sentinels – The Blink Film’ for The Jimmy Nelson Foundation. The short film is a powerful visual commentary on the cultural identity of the last sentinels of our natural reserves, the last 36 indigenous tribes standing still, in rare still photographs. Stitched together from thousands of original documented photographs of the last few indigenous tribes interspersed with the rarest footage of their ancient habitats over the last twenty years by celebrated photographer Jimmy Nelson and his team.
The film’s release was timed for 21st May, a day set aside by the United Nations as an opportunity to deepen our understanding of the values of cultural diversity and to learn to live together in harmony. It is a day to acknowledge and celebrate the world’s last indigenous communities who are a living example of how humans can live in perfect harmony with themselves, their unique cultures and the natural world.
Indigenous tribes are endangered in their own ancient habitats. The film celebrates the last few of these tribes for standing still, despite the threat to their cultural identity and their own forest lands. The soundtrack is a multilingual musical expression with lyrics from ancient tribal sayings and forgotten folk songs recorded on location from almost all the indigenous tribes featured in the film. The musical narrative includes Indigenous influences from Africa, Siberia, India, South America and the Aboriginals of Australia. Vocals Singers include Grammy Award Winner Richard Bona and traditional gypsy tribal singers from Duala - Cameroon, Siberia & India.

This professional campaign titled 'Save Our Sentinels' was published in India in May, 2020. It was created for the brand: Jimmy Nelson Foundation, by ad agency: Wunderman Thompson. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 3 years ago.


Advertising Agency: Wunderman Thompson India
Photographer: Jimmy Nelson
Writer & Film Director: Senthil Kumar
Music Director: Dhruv Ghanekar
Offline Editor: Priyank Premkumar
Offline Editor: Kevin Menezes
Online Editor: Dev Nayak
Research Director: Harsha Sri
Sound Engineer: Joseph George
Production House: Small Fry Productions
Executive Producer: Ryan Suares
Executive Producer: Rohit Rathor
Post Producer: Jebastian Anton
Music Production: Wah Wah Music
Design Team: Jayan Narayan, Akshay Bhat
Creative Agency: Wunderman Thompson
Content Producer: Stephanie van der Wiel


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