Saudi Ministry of Tourism

Saudi By Saudis

Agency: Bold


We released a film that demonstrates the essence of Saudi Arabia: hospitality, culture, and grace. The film thus positions the Kingdom as the tourism hub within the Middle East, and encourages Saudi citizens to partake in the HR tourism programs, as set by the Ministry.

This professional campaign titled 'Saudi By Saudis' was published in Saudi Arabia in October, 2020. It was created for the brand: Saudi Ministry of Tourism, by ad agency: Bold. This Film medium campaign is related to the Hospitality, Tourism industry and contains 1 media asset. It was submitted about 3 years ago.


Advertising Agency: Bold Agency, Riyadh, Saudi Arabia
General Manager: Abeer Alessa
Associated Creative Director: Aljoharah Alrasheed
Senior Copywriter: Nada Fallatah
Senior Copywriter: Yara Murad
Copywriter: Ahmad Aldosary
Executive Creative Director: Mohamad Baalbaki
Director: Alain Nakhle


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