Description
In a category where Christmas communication tends to look and sound the same, retail brands usually play it safe: familiar colors, familiar characters, familiar promises.
“Santa Hates Us” was created to break that pattern.
The campaign reinterprets one of Christmas’ most untouchable icons to bring irony, honesty and cultural relevance back into the conversation. Instead of idealizing the season, it embraces its chaos and contradictions, connecting with Ecuadorian audiences through humor and self-awareness.
By deliberately stepping outside the traditional Christmas narrative, the campaign proves that retail can take creative risks without losing emotional connection, and that sometimes, standing out means daring to be on Santa’s “naughty list”.
This professional campaign titled 'Santa Hates Us' was published in Ecuador in December, 2025. It was created for the brand: Almacenes Alprecio, by ad agency: La Destilería. This Digital, OOH Outdoor, and Print media campaign is related to the Electronics, Technology and Retail Services industries and contains 4 media assets. It was submitted about 1 hour ago by Creative Director: Cesar Sepulveda of La Destileria.
Credits
Advertising Agency: Destilería
Brand: Almacenes Alprecio
Campaign: Santa Hates Us
CEO: Antonio Jiménez
CMO: Mónica Rumbea
Creative Director: César Sepúlveda
Copywriter: Suzanne Soria
Designer: Sergio Estrella, Hugo Macías
Content Manager: Ariana Vera
Account Executive: Meche Campodónico
Brand Manager: Daniel Vélez
