Rexona introduces its new fragrance inspired by delicate perfumes and with the support of outdoor advertising, invites woman attracted to the fragrance expelled by the poster to remove a sample and keep it. Each week, the slips of paper were replaced with new perfumed ones.
Creative Directors: Fernando De Clemente, Sebastián Mir.
This professional campaign titled 'Samples, Leaves' was published in Uruguay in September, 2009. It was created for the brand: Rexona, by ad agency: Lowe. This Outdoor medium campaign is related to the Health industry and contains 2 media assets. It was submitted over 13 years ago.
Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Art Director: Agustín Acosta
Copywriter: Jorge Gonzalez