Film TV 60': Alma Portuguesa - "Portuguese soul"
Directors cut
Advertising campaign board
Out of home Keyvisuals
Description
A multimedia campaign that launched “Portuguese Soul” as Sagres’ communication platform. Instead of defining what it means to be Portuguese, it celebrates the contradictions that bring us together. It opened with teasers (“What’s in our soul?”) and ran across TV, digital and out-of-home, reaching 18M+ views and +271% interactions.
This professional campaign titled 'Sagres - Alma Portuguesa' was published in Portugal in May, 2025. It was created for the brand: Sagres, by ad agency: McCann Lisbon. This Film, Integrated, and OOH Outdoor media campaign is related to the Alcoholic Drinks industry and contains 4 media assets. It was submitted about 12 hours ago by Art Director: Gonçalo Tavares Antunes of McCANN Lisbon.
