Safety On My Mind

Agency: Sid Lee


Something really cool is happening in Canada this week ! One of our top insurance companies, belairdirect, just released a song and music video titled Safety On My Mind. And trust me, it's getting a lot of traction already.

Safety On My Mind is an 90s/2000s R&B-inspired song that could’ve hit the charts back in the day. It’s reminding people that safe driving is sexy this Valentine’s day to promote the lesser known road heroes out there. We added the belairdirect’s sting to it because driving safely is definitely sexy ! To fully give it the feel of this music genre, we even produced a music video with belair, pretty amazing, right ?

This professional campaign titled 'Safety On My Mind' was published in Canada in February, 2024. It was created for the brand: belairdirect, by ad agency: Sid Lee. This Film medium campaign is related to the Insurance industry and contains 1 media asset. It was submitted 21 days ago.

Raio Rastreadores


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