Description
"Safety Has a Courier" highlights DHL’s custom packaging service by turning every box into an unyielding guardian. To visually express this commitment to absolute protection, the campaign brings legendary warriors from diverse cultures to life as personal bodyguards for irreplaceable shipments. Because who better to care for an object than someone who feels it as their own?
Strategy & Idea:
The idea was to showcase DHL's custom packaging service by treating every high-value shipment as a true treasure. To achieve this, we developed a global campaign featuring legendary cultural guardians—a Native American Chief protecting a film reel, a Spartan shielding a ceramic piece, a Samurai protecting a bonsai, an Aztec Warrior defending a jade carving, and an Egyptian Pharaoh securing a custom artifact. These iconic figures act as personal bodyguards for each unique object, demonstrating that DHL provides specialized packaging to protect every delivery with absolute dedication.
This professional campaign titled 'Safety has a courier' was published in Colombia in March, 2021. It was created for the brand: DHL, by ad agency: Leo Burnett. This Design, OOH Outdoor, and Print media campaign is related to the Rideshare and Delivery Services industry and contains 5 media assets. It was submitted 3 days ago by Director General Creativo: Ricardo Espitia of Dicha & Grazia Collective Agency.
Credits
DHL EXPRESS COLOMBIA
Advertising Agency: Leo Burnett Colombia
General Creative Director: Mauricio Sarmiento, Fernando Hernández.
Creative Director: Edwin Lopez, Jorge Orozco.
Digital Team Leader: Ricardo Espitia.
Art Director: Andres Homez, Ricardo Espitia.
Copywriter: Jorge Orozco, Renzo Otalora.
Account Executive: Maria Cecilia Lacouture.
