Description
An interactive experience that teaches kids to recognize and respond to dangerous situations. The initiative combines two powerful tools: a Roblox game and a book. Where kids have to make decisions to keep themselves safe.
This professional campaign titled 'Safety for Noobs ' was published in Morocco and United Arab Emirates in January, 2025. It was created for the brand: M.A.L.I. Movement, by ad agency: Cheil. This Digital, Print, and Static Images media campaign is related to the Education, Gaming, and Health industries and contains 7 media assets. It was submitted 10 months ago by Senior Art Director: Nomad X Creative.
Credits
Agency: Cheil MEA, DUBAI, UNITED ARAB EMIRATES
Client: M.A.L.I
Executive Creative Director: Ramzi Ibrahim
Creative Director: James Tan
Associate Creative Director: David Sánchez
Sr. Art Direction: Paula Zambrano
Illustration: Jean Piero Montilla
English Copywriting: Debalina Chowdhury, Anete Thomas
Arabic Copywriting: Hussein Kaddaha, Tamara Osman
Graphic Design & Art direction support: Sabine Walid, Sonia Botezatu, Vaishnavi Shidid, Amina Hussain Khan, Elita Godinho, Tania Radwan, Motion Graphics and Edition: Mark Robin Pinga, Shalu Abdul Jabba, Production: Yashasvi Mishra, Printmaster Fz LLC.
