Safety, Comfort, Automatic, Manoeuvre, Space

Agency: Hakuhodo


Ignis is positioned as a quirky hatchback for the youth. Keeping in line with the positioning, the task was to promote key features of Ignis, in the most entertaining and distinctive style possible. A unique execution was conceptualized that would give a regular product demonstration a never before seen twist.

This professional campaign titled 'Safety, Comfort, Automatic, Manoeuvre, Space' was published in India in March, 2019. It was created for the brand: NEXA, by ad agency: Hakuhodo. This Film medium campaign is related to the Automotive industry and contains 5 media assets. It was submitted over 4 years ago.


Advertising Agency: Hakuhodo Delhi, India
National Creative Director: Sabuj Sengupta
Creative Director: Tripti Kakkar
Art Supervisor: Piyush Gupta
Senior Copywriter: Akshay Chaudhary
AVP: Amiya Nayak
Client Service Director: Kusumsaab Mitra
Account Director: Rahul Madan
Production House: Mango People
Director: Keyur Shah


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