Safety Code

Agency: Åkestam Holst


Drivers who are distracted by their phones are a huge problem that causes thousands of accidents each year. Still, 8 out of 10 drivers use their phone whilst in traffic which is quite alarming considering that a 2-second distraction is long enough to increase the likelihood of a crash by over 20 times. Now, just before Christmas – one of the busiest holidays of the year on our roads – Audi is presenting a solution. Instead of asking drivers to stop using their phones or block the use of them while in the car, they are asking the world's website hosts to help out making the roads safer.
The project is called Safety Code which is a free code snippet that can be used by anyone who has a website. By applying the code to their website’s scripts, the site analyses the visitors’ GPS-position to determine if they are driving. If they are at a speed over 20 km/h, the site will be blocked until the visitor confirm that they aren’t the driver of a vehicle in order to continue to surf the site.
Safety Code is the first solution where website hosts can contribute to a safer road environment. is already using the code and now Audi is releasing the code to the public at with the hope that more sites will follow.

This professional campaign titled 'Safety Code' was published in Sweden in December, 2017. It was created for the brand: Audi, by ad agency: Åkestam Holst. This Digital medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 6 years ago.


Advertising Agency: Åkestam Holst, Stockholm, Sweden
Creative Director: Magnus Jakobsson
Art Directors: Michal Sitkiewicz, Eva Wallmark, Jeremy Phang
Copywriters: Rickard Beskow, Kalle Åkestam
Account Director: Lina Engler
Account Manager: Jenny Strinnhed
Digital Producer: Johan Eklund
Planner: Simon Stefansson
Producer: Henrik Adenskog
Motion Designer: Eskil Lundberg
Photo: Nisse Axman
PR Director: Ida Persson


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