Description
Safety Ads reimagines outdoor media as essential public infrastructure, using physical space not just for visibility but to create real impact. By installing safety towers on beaches, the idea becomes inseparable from its environment, addressing a specific cultural need. It turns placements into functional, life-saving assets where presence equals purpose.
This approach integrates brands into the community, demonstrating how outdoor can actively contribute to society while building relevant value.
For once, the ad isn't looking for attention. It's giving it
This professional campaign titled 'Safety Ads' was published in Ecuador in February, 2026. It was created for the brand: Duoprint, by ad agencies: _Groenlandia and Herrera Havas. This Ambient, Experiential, and OOH Outdoor media campaign is related to the Media industry and contains 2 media assets. It was submitted 2 days ago by Executive Creative Director: Fernando Condeza of HAVAS Santiago & _Groenlandia byHavas.
Credits
Havas Chile - CCO: Joaquin Bascuñan
Groenlandia by Havas - ECD: Fernando Condeza
Herrera Havas - CCO: Marco Contreras
Havas Chile - CEO: Esteban Calvo
Herrera Havas - CEO: Jorge Herrera
Groenlandia by Havas - Art Director: Jose Osorio
Groenlandia by Havas - Copywriter: Catalina Kellendonk - Ricardo Vera
Adcity - Leader OOH & Partnerships: Melisa Dueñas
Oruga Cine - Film Director; Juan Chappa
Oruga Cine - Executive Producer & Partner; Jonsi Mesz
Oruga Cine - Executive Producer & Partner; Paola Granja
Oruga Cine - Executive Producer & Partner; Ariel Fainholc
Oruga Cine - Executive Producer; Mauricio Alarcón
Oruga Cine - Production Manager; Demian Gross
Oruga Cine - Assistant Producer; Leonardo Moscoso
Oruga Cine - Assistant Producer; Carlos Acosta
Oruga Cine - Assistant Director; Renata Duque
Oruga Cine - Director Of Photography; Andres Proaño
Oruga Cine - Art Production; Erick Ferro - Martín Ferro
Oruga Cine - Post Production & Coordination; Natalia Cordoba
Oruga Cine - Post Production & Coordination; Sofia Iviglia
Oruga Cine - Editor; Facundo Ventuñuk
Sauvalle Music - Executive Director Producer; Jose Sauvalle
Poston - Executive Director ; Gonzalo Pomés
