Who better than children to remind us of what's at risk when we're on the road. That's why we teamed up with SA school kids to make this film. It drives home the message that it's not worth risking everything, just to read a text or save a few minutes.
Their message is that if we can all change one small thing about how we drive, we can all be safe on the road.
This professional campaign titled 'Safer Roads (Frames), Safer Roads (Full Film)' was published in Australia in August, 2018. It was created for the brand: QBE Insurance, by ad agency: The Core Agency. This Film medium campaign is related to the Finance industry and contains 2 media assets. It was submitted about 5 years ago.
Advertising Agency: The Core Agency, Sydney, Australia
Creative Directors: Jon Skinner, Christian Finucane
Art Director: Simone Parravicinip
Copywriter: Kevin Macnamara
Producer: Bill Doig
Director: Pete Baker / The Glue Society
Audio Post / Music: Otis Studios