Sad cars

Agency: DDB Paris


The best place for your VW will always be at VW

Within the repair and maintenance service market, competition is particularly fierce, and the price war is raging.

There is a reason why VW Services are more expensive than elsewhere. Servicing your VW at VW is certainly pricey, but it also has its benefits.

Only at VW, will you find knowledgeable experts: equipped with the best tools to service your VW, trained more than 300 hours to the highest standard and using VW Genuine parts to ensure that your VW remains 100% VW.

VW models are in the best position to have an opinion on this issue. With DDB Paris, VW tells the story of an orange Polo, a red Golf and a Tiguan that are opposed to their owners’ choice.

If these cars could, they would say that : NO, NO, NO, NO and no, they don’t want to go into a garage that is not a VW workshop. And frankly, we understand.

This professional campaign titled 'Sad cars' was published in France in April, 2022. It was created for the brand: Volkswagen, by ad agency: DDB Paris. This Film medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted almost 2 years ago.


Agency: DDB Paris, France
Chief Creative Officer: Alexander KALCHEV
Art director: Julien BEUVRY
Copywriter: Sonia DOS SANTOS
Business Director: Olivier MASSANELLA
Head of TV Prod: Corinne PERSCH
TV Producer: Gaelle DE POMPIGNAN
Account director: Alexandre TURCAUD
Strategic Planner: Loïc MORANDO
Production: AllSo
Producer: Franck ANNESE
Directors: Christophe CAUBEL
Director of photography: Lucie BAUDINAUD
Sound production: Studio 5
Cédric BOIT, Clément REYNAUD, Alexandre VICART et Marine CREMER
Volkswagen Service:
Head of the quality department & After-Sales Marketing: Dorothée BRIGHT-BOU After-Sales Marketing Manager: Florian THÉLAHIRE
Project manager: Aurore GOMES


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