ADVERTISING

CIBC

Run For The Cure

Agency: Juniper Park\TBWA

Description

After two years of moving to a virtual format, the Canadian Cancer Society CIBC Run for the Cure is back in person, with local runs taking place across Canada on October 2nd. To raise awareness for the fundraising initiative, the Canadian Cancer Society and CIBC collaborated with creative agency Juniper Park\TBWA to develop an emotional yet uplifting campaign reminding audiences of the many lives that are impacted when someone is diagnosed with breast cancer.

This professional campaign titled 'Run For The Cure' was published in Canada in September, 2022. It was created for the brand: CIBC, by ad agency: Juniper Park\TBWA. This Integrated medium campaign is related to the Finance industry and contains 1 media asset. It was submitted 3 months ago by Snr Communications Manager: Savanah of Juniper Park\TBWA.

Credits

Juniper Park\TBWA
● Chief Creative Officer: Jenny Glover
● Group Creative Director: Paul Little
● Associate Creative Director: Gira Moin
● Senior Art Director: Meagan Eveleigh
● Senior Copywriter: Robert Cappuccitti
● Managing Director, Integrated Production: Steve Emmens
● Agency Producer: Jesse Brook
● Managing Director: Nicole Glickman
● Account Director: Melissa Barfield
● Senior Account Executive: Samantha Fabro
● Chief Strategy Officer: Des Jones
● VP Strategy: Sohail Bhatia

OPC
● Director: Fantavious Fritz
● Director of Photography: John Ker
● Executive Producer: Isil Gilderdale
● Line Producer: Ellie Winston
● Production Manager: Brady MacIssac
● Production Coordinator: Chelsea Strachan

School Editing
● Editor: Monica Remba
● Assistant Editor: David Ngandu
● Executive Producer: Steve Villeseche

Studio Feather
● VFX Artist: Luke Bellissimo
● VFX Assistant: Jeremy Lewis
● Colourist: Jason Zukowski
● Colour Assistant: Rebecca (Koby) Yamanaka
● Executive Producer: Sara Windrim
● Producer: Sonia Ruffolo

Oso Audio
● Creative Director: Harry Knazan, Daenen Bramberger
● Engineer: Leo Hicks
● Executive Producer: Hannah Graham
● Producer: Lauren Dobbie
● VO Talent: Nicole Robinson
● Song: "Paris"

Headspace Marketing Inc. (French Adaptation)
• French Audio Studio: Audio Z
• French VO Talent: Carinne Leduc

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