"Rule the atmosphere" OK..K..K
Description
"Rule the Atmosphere, and flip it to AUX" marks a groundbreaking moment as Iraq's first high-level TVC for AUX Air Conditioning. Leveraging local insights, the campaign addresses Iraq’s sweltering summers, where temperatures can soar above 50°C. The ("اگلبها") slogan, an expression Iraqis use to signify a significant change or action, perfectly encapsulates the transformative power of AUX ACs.
The commercial, starring the renowned Iraqi figure Noor Sabri, who belongs to Iraq's football golden generation, showcases AUX products in various settings, each segment tailored to different target audiences with a distinct look and feel. By incorporating humor and relatable scenarios, the campaign resonated deeply with viewers. The results were remarkable, achieving 2 million organic views on Facebook within the first day, as the phrase "Ok.. K..K..K" quickly became a viral expression.
This professional campaign titled '"Rule the atmosphere" OK..K..K' was published in Iraq in June, 2024. It was created for the brand: AUX, by ad agency: Bered. This 360°, Digital, and OOH Outdoor media campaign is related to the Electronic Devices and Electronics, Technology industries and contains 1 media asset. It was submitted over 1 year ago by Managing director : Mohammed A. Jameel of Bered.
Credits
Client: AUX AC Iraq
Staring: Noor Sabri
Creative Agency: Bered
Production House: Framevision
Director: Dhafer Ayad
Executive Producer: Aws Allamil
Project manager : Abdullah Alatrakche
Line producer: Abdo Alrawii
D.O.P: Rachelaoun
1st AD: Mustaf Asalamal
Casting director: Mustafa Alsagheer
Production Manger: Mohammed R Taresh
Production Coordinators: Jawad Thaigo / Wedyan Jalal
Art Director: Assaad Khoueiry
Prop Master: Ali Mohammed
Stylist: Noor Alrubaie
Sound: Mod Km
Post Production:
Post producer : Idris Mohammid
Editing: Setoiq
Colorist: Gendyo
Music composed: Huseen Samah
Casting agency: Bas Cast
Casting Coordinator: Hussein Alaa
Gaffer: Rawad Taria
Sparks: Ahmed Hanash
Focus Puller: Munner Jabr
Assistant Camera: Abdulkhaliq Aljubouri
Photographer: Omar Moner
Grip: GripIq
Key Grip : Abdullah Ayad
Make Up Artist: Hakeem Artiat
Making Of: Abdullah Alatabie
Catering: Ghieth Kaml / Ali Hussien
Storyboard Artist: Mustafa Talib Mekki
