Description
This quirky heist film flips the script on the classic “first come, first serve” trope. Set in a chaotic, darkly comic universe, the story follows Prakash—a short, timid local thug often overlooked by other thugs. During a high-stakes mass robbery, a diverse crew of seasoned criminals, each more intimidating than the last, scrambles to steal a mysterious and powerful Book of Secrets. But Prakash arrives late to the scene! delayed not by fear, but by a craving—he stopped for a McSaver meal from McDonald’s. As the heist spirals into, betrayals, and backstabbing, it’s Prakash—the underdog—who ends up outsmarting them all and walking away with the prize. With a clever twist of fate (and fries), the film cheekily reminds us that sometimes, reaching late can be far more rewarding than rushing in.
This professional campaign titled 'Rukna Toh Banta Hai' was published in India in February, 2026. It was created for the brand: McDonald's India, by ad agency: DDB. This Film medium campaign contains 1 media asset. It was submitted about 5 hours ago.
Credits
Advertising Agency: DDB, Mumbai, India
Chief Creative Officer: Rahul Mathew
Group Creative Director: Sourabh Dubey
Production House: Ducktape Studios, Mumbai, India
Director: Raylin Valles
Executive Producer: Apratim Bhatnagar
Producer: Ash Chawda
DA: Kunal Jadhav and Tiya Padhi