South Africa is a proud nation. We are proud of our people, proud of our traditions and proud of our achievements. But the country we live in, is nothing to be proud of. We live in a country where a woman is killed every 4 hours. 114 women raped and 360 physically and sexually abused, every day. The country we live in is not the Republic of South Africa. The country we live in is the Republic of Sexual Abuse. Over 16 Days of Activism, POWA, a feminist women’s rights organisation, exposed the nation to the brutal truth about gender-based violence, by rebranding the country.

This professional campaign titled 'RSA' was published in South Africa in December, 2019. It was created for the brand: People Opposing Women Abuse, by ad agency: Blackriver FC. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 3 years ago.


Advertising Agency: BlackRiver FC, Johannesburg, South Africa


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