electriclime° partnered with BBDO Singapore to bring the launch of the new Audi RS3 to life.
The three episodes, directed by Pabz Alexander, were shot on the vast grounds of Changi Exhibition Centre, encompassing footage of exhilarating driving action and captivating beauty shots set against open, industrial backdrops.
This included the set-up of an obstacle course, creating an urban ‘race track’ designed to test the drifting capabilities of the RS 3.
Each episode introduced a distinctive chapter of the RS 3 legacy while featuring a guest host. The first episode welcomed veteran motoring journalist, Leow Ju-Len, to talk about the power of the cars’ five-cylinder engine.
Race car driver, Claire Jedrek, led the second episode where she focused on the customisable driving dynamics made possible by the RS Torque Splitter.
And on the closing episode, radio DJs, The Muttons, compared the varying design and style features of the RS 3 Sedan and Sportback.
This professional campaign titled 'RS3' was published in Singapore in April, 2022. It was created for the brand: Audi, by ad agency: electriclime°. This Film medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted over 1 year ago by electriclime° of electriclime°.
Director: Pabz Alexander
DoP: Joel Heng
Executive Producer: Michael Ahmadzadeh
Head of Production: Rory Cavanagh
Senior Producer: Dora Claire David
Creative/1st AD: Daniel Marjan
Production Manager: Carmelle Alexis Tan
Production Assistants: Shaya Marran, Zea Tan
1st AC: Aaron Ang
2nd AC: Daniel Neo
3rd AC: Wansy
Key Grip: Elton Lim
Grip: Syafiie, Mary Ma
Key Grip Assistant: Zhi Xian
Best Boy: Haikal Ismail
Junior Grip: Timothy Ham
DIT/VTO: Jonan Liang
Editor: Daniel Marjan, Jonan Liang.
Ronin Tech: Ahmad
Wardrobe Stylist: Shina Tan
HMU: Norehan Binte Harun
Production Van: Uncle Chong