If you don't donate your eyes at the time of death, you are literally letting them 'die' with you. So you are killing your eyes as you don't let them live on.
This professional campaign titled 'Rope, Ledge, Train' was published in India in September, 2008. It was created for the brand: Vision Foundation of India, by ad agency: Ogilvy. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted almost 15 years ago.
Advertising Agency: Ogilvy & Mather, Mumbai, India
Creative Director: Sumanto Chattopadhyay
Art Director: Payal Chugh
Copywriter: Delara Sidhva
Photographer: Avadhut Hembade
Illustrator: Ketan Raut
Controller, Production: Shirish Kunder
Special thanks to: Getty Images