Rookie Mistakes

Agency: BBDO N.Y.


As part of this year’s Rookie Mistakes Campaign, SNICKERS recreated an iconic TV spot originally airing 1996. The ad is once again created in partnership with the Kansas City Chiefs, but this time stars Head Coach Andy Reid.

The spot here will be running on TV, Streaming, Digital and Social channels later this month.

With the buzz around the Kansas City Chiefs driven by their 2023 Super Bowl win and recent media coverage, partnered with the nostalgia of the beloved commercial, SNICKERS is set to join in on the conversation and bring back the re-creation of this classic commercial under the Rookie Mistake Campaign.

In addition to recreating this iconic spot, SNICKERS also teamed up with Steelers star TJ Watt and 49ers star Deebo Samuel to create digital shorts to further support the SNICKERS Rookie Mistake campaign.

This professional campaign titled 'Rookie Mistakes' was published in United States in October, 2023. It was created for the brand: Snickers, by ad agency: BBDO N.Y.. This Film medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted 4 months ago.


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.